digital-strategy

Are you getting what you paid for?

Website Design & Development in 2017

As they say ‘talk is cheap‘, and in 2017 – so are websites… Domain names, hosting and WordPress have all had a hand in bringing down the costs, and it was inevitable too.

Also, as more and more DIY platforms such as Squarespace and Wix flood the marketplace, anyone can get going quick, easily and economically.

Surely, empowering the people is a good thing, right?

As always, where things fall over is both quality and service… And generally, it’s about what they’re not telling you. An expression about monkeys and peanuts comes to mind.

How a website is assembled is just as important as what is on it.

Just like a car, it’s what’s under the hood that counts. Maybe it looks like a Ferrari on the outside, but what’s underneath could be a hole in the floor for your feet! And how would you know? Until handover.

If your overarching reason to have a website in the first place is to be found in a Google search, it’s likely you’ve already shot yourself in the foot. 

In the 12 years I’ve been designing and developing websites, I’ve certainly seen and amended my fair share of ‘burn & turn’ sites which have been bought for $500 or such. With major detrimental flaws, these websites are prevented from even being listed in Google. Let alone being competitive. 

Think of your rating and listings with Google much like your credit rating. SEO is now less about META data than before, though it still has its place. Security, Social and Verification are all crucial to the mix and are the aspects that often get overlooked in the process.

So how do you really know what you’re getting?

Understanding the best approach for your business’ digital strategy is something you can really only flesh out as you work closely with a skilled marketing consultant, over a period of time.

There ought to be a set of short-term and long-term goals you’re working towards. It’s seldom been the case that I have ended up where I’ve anticipated, with a marketing strategy because it’s something which grows as you come to know and develop a business.

There needs to be an understanding in a working relationship that ‘good things take time’ and there ought to be the freedom to facilitate this. Yes, a website may be something that can now be DIY’d, but having seen the fallout, I believe it ought to be a part of a clearer vision.

From the shop window, it may seem to make sense to ship out the production of your website or Do It Yourself, saving some time and money in the process, but 9 times out of 10, all you are doing is getting what you paid for.

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